Forte PR - We Deliver Digital Marketing Leadership.

In today's online world, projecting your brand and message across the Internet is not optional to success -- it's integral. The underlying technology of all media today, both traditional and online, is digital--and, increasingly, digital multi-media. But integrating your message and building community across all media can be a complex and evolving reality. You should expect digital marketing leadership from your PR agency at every turn.

We Understand the Big Picture

Forte is an ROI-focused agency, and we understand the importance of putting you in the center of the online conversation within your key markets. Our method is to work closely with your company to understand your essential business model and your short- and long-term business goals.

We translate those into actionable digital marketing strategies and tactics that combine the strengths of traditional media with specialized approaches suited for the rapidly-evolving online media and the reciprocal interest generated by each.

Together, we will work to position you and your company within each conversation to drive the discussion.

Call us today for a free digital marketing consultation.

Phone: 214-890-7912

We Begin by Benchmarking Your Current Digital Program

  • Work from your business goals to assess the range and quality of
    • your site
    • your news assets (releases, photos, videos)
    • your social media channels
    • your online presence, including discussions, feedback, ratings and reviews
    • your potential or current related communities to approach and participate in, if relevant
  • Perform initial search surveys to determine your search viability--i.e., see what your market is finding when they look for your kind of services.
  • Review your event-based tools, such as webcasts and webinars.
  • Provide a digital marketing assessment with recommendations and highlighting potential avenues for communication, including specialized online strategies closely integrated with your overall goals.

Then We Develop Your Digital Marketing Capability

  • Establish standards for your online presence, including logos, signatures, avatars, usernames, etc.
  • Determine your optimal key word signature--the search words that deliver your message to your target markets. Google and other engines drive the Internet as a marketing tool.
  • Create social media channels as appropriate: blogs, social networks, forums, video blogs, YouTube channels, Twitter feeds, and more. Incorporate linking strategies to drive search relevancy.
  • Work with you to develop relevant content to fill these channels, including providing staff training.
  • Help your company develop internal guidelines for employees' use of social media and digital sites.
  • Create keyword-driven online news assets as needed, including digital press releases, podcasts, Wikipedia entries, etc.
  • Build media distribution lists for bloggers and relevant online voices.
  • Explore the use of keyword-based online advertising through Google AdWords, sponsorship of online forums, site- and audience-targeted banner ads, etc.
  • Provide detailed reports of market responses as measured by total impressions, visits, comments, leads, sales or other key business metrics.